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My passion for branding began in childhood, sparked by a love for storytelling in films, games, and comics, as well as the design craft behind their logos, posters, and marketing materials. That fascination shaped how I approach design today: every brand has a story, and every visual element should serve it.
I'm Gilles, a senior brand and communication designer based in Ghent. I help creative projects and brands tell their story through thoughtful design. Which is listening first to understand your challenges, then crafting solutions that go beyond surface-level solutions.
How I Work
Each project starts with understanding what you're trying to achieve and what obstacles stand in your way. Then I design strategically: every detail serves a purpose, every element supports your message. No decoration without intent. Empathy and intention guide my process. Through clear communication and respect for your expertise, I help shape the full picture from brand identity design to execution. The result is design that gives you a competitive edge while staying true to your story.
Each project starts with understanding what you're trying to achieve and what obstacles stand in your way. Then I design strategically: every detail serves a purpose, every element supports your message. No decoration without intent. Empathy and intention guide my process. Through clear communication and respect for your expertise, I help shape the full picture from brand identity design to execution. The result is design that gives you a competitive edge while staying true to your story.
Experience
From startups to established companies in hospitality, tech, and entertainment, I've developed brand identities and communication materials that drive results while feeling honest. My logo work has been featured five times in LogoLounge 13.
The name
Wildstripe channels nature's rhythm. Stripes on animals, leaves, and rocks attract attention yet belong perfectly in their environment. I aim to translate that same balance into design that feels both bold and right.
