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My interest in branding started early, shaped by films, games, and comics, and the craft behind their logos, posters, and marketing. That still informs how I work: every brand has a story, and every visual element should serve it.
I'm Gilles, a senior brand and communication designer based in Ghent. I help businesses tell their story through thoughtful design. That means listening first, then solving, not just styling.
How I Work
Each project starts with understanding what you're trying to achieve and what obstacles stand in your way. Then I design strategically: every detail serves a purpose, every element supports your message. No decoration without intent. Empathy and intention guide my process. Through clear communication and respect for your expertise, I help shape the full picture from brand identity design to execution. The result is design that gives you a competitive edge while staying true to your story.
Each project starts with understanding your goals and obstacles. From there, I design with intent: every detail earns its place, every element supports your message. I work as a dedicated partner or as an extension of your existing team, whether that's an agency, in-house marketing, or other specialists. Whatever the project needs. Empathy and clear communication guide the process, from identity design through to execution.
Experience
From startups to established organizations, I've developed brand identities and communication materials that drive results while feeling honest to the brand. I'm drawn to entertainment and purpose-driven projects, but work across industries. Including five logos featured in LogoLounge 13.
The name
Wildstripe channels nature's rhythm. Stripes on animals, leaves, and rocks attract attention yet belong perfectly in their environment. I aim to translate that same balance into design that feels both bold and right.
